Shopping for a new Toyota is easier with Priority Toyota Chesapeake As the #1 Truck Dealer* in Virginia, Priority Toyota Chesapeake allocates a high volume of vehicles in the Central Atlantic Region. This is your opportunity to reserve the Toyota you’re looking for so that you can end your search sooner! You and your family have the option to select your vehicle prior to its arrival at our dealership. As the #1 Volume Dealer in the beach district since 2003, Priority Toyota Chesapeake offers you the opportunity to view a bigger selection before the delivery truck even arrives! Ordering new Toyotas in advance has been practiced at Priority Toyota Chesapeake for over 20 years.  There are currently many variables to consider as manufacturers across the globe are experiencing decreased production, increased demand, high trade-in appraisals, low financing options, and unexpected low inventory. Reserve your vehicle today! more FAQs How can I make the best choice for my new Toyota purchase? If you have any questions or concerns about which model would best suit your lifestyle and budgetary needs, we invite you to connect with a sales consultant and Toyota expert here at Priority Toyota Chesapeake. Which vehicle(s) can be reserved/preordered? Select 2021 Toyota models and new 2022 models are available to be reserved, including customer favorites like the Highlander, Tacoma, 4Runner, Tundra, and more! Is a deposit required? Yes, a standard deposit is required, estimated at a minimum of $500, based on buyer qualifications. Is there an additional fee for reserving the vehicle? There is no additional fee when reserving a vehicle. Can I use my trade-in toward the vehicle being reserved/ordered? Absolutely! If you choose to do so, we pay top dollar for vehicles. May I finance an advanced order? Yes, upon delivery. Financing and cash purchases are permitted based on buyer qualifications. How do I start? We have a variety of options for you to choose from, in order to receive additional information or have your questions answered: Connect with Priority Toyota Chesapeake by phone at (757) 213-5000 Contact Your Preferred Salesperson Submit Request Immediately Here *#1 Truck dealer in Virginia since 2004 based on new Toyota truck sales.

The Toyota 4Runner has long been one of the most popular SUVs on the market, but if you think you know everything there is to know about this vehicle, it's time to think again. The 2018 version of the 4Runner offers a variety of new features that will please consumers everywhere. Learn about a few of the new features of the 2018 Toyota 4Runner so that you can decide if this vehicle is right for you. New Feature Packages Some of the biggest changes that consumers will notice in the Toyota 4Runner is the newly available feature packages. There are two new packages for this model year, and the first one that we'll discuss is the Wilderness Package. With the Wilderness Package, you'll have access to several features that will improve your vehicle's utility. All-weather floor lining, for example, will help preserve the interior of your 4Runner by protecting it from moisture. With this package, you'll also receive cross bars that improve your standard roof rails' functionality. The Wilderness package includes a slide-out cargo tray that can make it easier for you to transport your important items. You can add this package to any 4Runner trim level except for the Off-Road Pro trim. more Essentially, the TRD Enhancement Package improves the already very attractive appearance of the 4Runner TRDOff-Road and TRD Off-Road Premium trims. If you add this package to your vehicle, some of the features that you receive will include 17-inch matte-gray alloy wheels and an aluminum skid plate. Exciting Paint Colors If you're like most drivers, you want to customize your vehicle's appearance so that it fits your exact tastes. Fortunately, with the new 4Runner, you'll have access to new exterior paint options depending on the trim level that you choose. If you select the TRD Pro trim, you'll have access to three completely new paint color choices: Midnight Black, Super White, and Calvary Blue. The Calvary Blue color is exclusive to this vehicle. Classic Feature You'll Love While the new packages and paint colors are the only updated features of this year's 4Runner, this SUV still offers a variety of classic features that drivers everywhere will be sure to love. For example, if you love to go off-road, there is still no better vehicle than the 4Runner thanks to its available four-wheel-drive system with active traction control. The 4Runner also offers a standard 4.0-liter engine that produces 270 horsepower and 276 pound-feet of torque and can tow up to 5,000 pounds. The newest version of the 4Runner also includes an array of high-end tech features that you would expect from Toyota, including available integrated navigation, and available JBL stereo system with fifteen speakers, and a standard integrated backup camera. You'll also have access to hands-free calling and voice recognition powered by Bluetooth technology. If you're looking for a high-quality SUV, you need to take a closer look at the new 2018 Toyota 4Runner. Take this vehicle for a test drive today so that you can examine its new features in person.   Image via toyota.com

Have you ever wondered why Toyota makes the most reliable cars in the world? Making cars that top the lists of safest and most reliable cars year after year is no easy feat. And yet, Toyota has managed to do this for eight decades straight. What exactly is their secret? How are they able to consistently produce award-winning cars every year? Here are the top five things that set Toyota apart from other car manufacturers. 1. Significant Investment in R&D Toyota is notorious for the copious amounts of money they spend in Research and Development (R&D). In fact, according to their website, they spend in excess of $1.1 million every hour in their attempts to better understand how to make cars as safe as possible. This is why they are not afraid to pull cars like the Scion tC off the market if they believe the car doesn't meet the basic crash safety features. more 2. Slow Changing of Designs In the 80 years Toyota has been in existence, they have been slow in changing their designs. They take their time when they are changing a model and test all the features to make sure their engineers are happy with how the car works. This doesn't mean they aren't innovative, but it just means they know their niche market -- making cars that are dependable and safe. 3. Carefully Thought-out Manufacturing Process – Toyota Production System The Toyota Production System (TPS) is the manufacturing process of Toyota vehicles. TPS is the basis on which the entire operations of the company run. Every nut and bolt that goes into the car, every piece of metal, every nail, every little thing is assessed manually for quality. If something does not meet the standard, the production of that particular car is halted until the unsatisfying aspect is rectified. If this isn't efficient, then we don't know what is! 4. Strong Company Leadership In the days of Henry Ford, when people entered a company they knew they would work for the same company until they retired. It was almost a given. This developed loyalty and commitment toward a company. Toyota's corporate structure operates on a similar culture. Leaders rarely change, and this is why ideas and concepts have stayed the same and innovation is kept to a minimum – much to Toyota's success. 5. Ability to Retain Talent The ability to retain experts and specialists in the automotive industry is one of Toyota's biggest attributes. This ability to foster, nurture, and retain talent is something that few companies have been able to do in this 21st-century tech-centric startup culture. There is comfort in knowing that the engineers working on Toyota cars have been doing this for several years. Nothing can replace this experience. If you have ever wondered just what makes Toyota cars some of the safest on the road, we hope a look into their company culture, their ability to retain talent, and their production system has helped you understand. If you're on the lookout for a new, reliable, and safe car, then do consider purchasing a Toyota model. Image via www.toyota.com