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Priority Military Rewards Program

Priority Toyota Military Rewards Logo and benefits with a photo of a soldier with his family
 
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Toyota Military Rewards Program at Priority Toyota Chesapeake

At Priority Toyota Chesapeake, we believe honoring military service means more than words — it means action. The Priority Toyota Military Rewards Program was created to give back to the men and women who protect our country, and to support the military families who stand beside them every day.

Whether you’re active duty, a veteran, retired military, or part of a military family, our team is proud to welcome you with meaningful savings on vehicles, trades, service, and parts — every step of the way.

How Toyota Military Rewards Works

The Priority Toyota Military Rewards program is our way of saying thank you to the military community here in Chesapeake and across Hampton Roads. When you choose Priority Toyota Chesapeake, you gain access to exclusive benefits designed to provide real value — not limited-time gimmicks.

Our commitment goes beyond the sale. We’re here to support your transportation needs today and for years to come.

Male African American Navy Soldier in Uniform Crossing His Arms and Smiling

Military Rewards Program Benefits

Eligible military customers may receive the following benefits when purchasing or servicing a vehicle at Priority Toyota Chesapeake:

New Vehicle Savings

  • We’ll match Toyota’s Military Rebate on All New Toyota vehicles            
  • Receive a total of $1,500 towards the purchase or lease on All New Toyotas with the military match [1]

Vehicle Value

  • Up to $1,000 over Kelley Blue Book® value for your vehicle [2]

Service & Parts Savings

  • 10% off every service visit [3]
  • 10% off over-the-counter parts purchases [4]

These benefits are designed to support military members not just during vehicle purchase, but throughout ownership.

Find Answers to Common Program Questions

Who Is Eligible for Military Rewards?

The Priority Toyota Military Rewards program is available to a broad range of military-connected individuals, including:

  • Active United States Military Personnel
  • Members of the U.S. Delayed Entry / Enlistment Program
  • United States Military Veterans
  • United States Military Retirees
  • Medically Retired Military Personnel
  • Spouses and Surviving Spouses
  • Eligible Military Dependents

If you’re unsure about eligibility, our team is happy to help verify and guide you through the process.

Find Out If You Qualify
Air Force Planes flying in formation at sunset

Proud to Support the Military Community in Chesapeake & Hampton Roads

As part of the Priority Automotive family, Priority Toyota Chesapeake is deeply committed to supporting the military community that plays such a vital role in our region. From active-duty service members stationed nearby to veterans who call this area home, we’re honored to serve those who have served.

Our Military Rewards program reflects our long-term commitment to respect, fairness, and appreciation for the sacrifices made by military families.

Contact Our Team
     
Toyota Military Rewards logo over American Flag Background

Why Choose Priority Toyota Chesapeake?

  • Transparent pricing and straightforward savings
  • A team experienced in working with military customers
  • Ongoing service and ownership benefits
  • A dealership that values community, trust, and gratitude

At Priority Toyota Chesapeake, you’re more than a customer — you’re part of our extended community.

Get Started with Priority Toyota Military Rewards

If you or a family member have served, we invite you to take advantage of the Priority Toyota Military Rewards program today.

Our team is ready to assist you and answer any questions about eligibility, offers, or next steps.


 

Must mention these offers at the time of negotiation, service write up or parts purchase and provide proof of eligibility.  See dealer for full details. All offers valid through 01/04/2027.
1 Toyota Military Rebate is $750. Dealer will match rebate in the form of a dealer discount up to $750 off MSRP. This offer is applicable towards the purchase or lease on All New Toyotas. Dealer must verify eligibility.
2 The value of used motor vehicles varies with mileage, usage, included accessories and condition. Book values should be considered estimates only. May not be combined with any other offer.
3 Cannot be combined with other offers. Coupon has no cash value. Must mention coupon at time of service. Discount applied before fees/taxes. Max discount $200.00.
4 Cannot be combined with other offers. Coupon has no cash value. Does not include installation. Must mention coupon at time of purchase. Discount applied before fees/taxes. Max discount $200.00.

 

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